Making your website more profitable depends on correctly evaluating traffic and conversions in relation with your best ranking keywords.
The most important question, when optimizing the pages of a web site for better ranking is: "Which keywords to optimize for?" Which variant or combination of your keywords is the winning one?
Your website's position is checked in the chosen search engines. The report shows you the rankings you and your competitors have for the chosen keywords, in different ways.
You can't expect to rank well if your site doesn't have content about the term(s) being searched, and the technical part hasn’t been done right.