Web Presence Optimization References: UK Photographer

Client: Dominic Pote Fine art photographer

Website: http://www.dominicpote.co.uk/

Working with an experimental photographic (non-digital) process, developed over the past 12 years, Dominic Pote Fine-Art Photographer makes large-scale panoramic works. Almost painterly in style, his photographs are made using a custom-made film camera; each image captured on a single piece of film. His work has been exhibited widely over the past 12 years and his work is held in many public, corporate and private art collections.

 

Challenge

Dominic Pote's homepage was a not-optimized, outdated and hacked Wordpress site that was not indexed by Google at all. All pages had the same Title and according to the free statistic script installed it ranked for two keywords, that was his Family and First name only. It had very low traffic due to these facts above. Due to the not too easy understand security measures of his hosting company the robots.txt and sitemap.xml wasn't ocassionally accessible to robots.

 


Goal

Upgrade the content of the site to meet Google's webmasters guidelines, have all the pages indexed and install a new, responsive template. Increase visibility and reach new prospects.


Strategy

Used our standard process for site redesing and target keyword selection in order to make launch of the new site smooth and indexation as fast as possible. Identified three target groups and set the keywords according to their buyer persona.

We fixed all on-page SEO issues such as Title, Description, image Alt text. Installed standard XML sitemap and updated it whenever a new page and post was published. Installed Google Analytics tracking code. Optimized all of the old an new Post and most of the old Pages. We run Advanced Web Ranking reports on a weekly basis to demonstrate progress in three search engines; Google, Google UK and Google Images UK.

Spent a lot of time educating the client on site optimization, blogging techniques and the importance of social media.


SEO Results

  1. Soon after the launch of a new responsive Wordpress site it became visible to search engines and started to rank high not only for the target keywords, but for various long tail searches as well
  2. Site traffic has increased due to the blog posts
  3. Despite of the frequent issues with the hosting company we could maintain high visibility score for the site
  4. Keyword rankings met our goals: high profit keywords are ranking high, most of them on Page 1
  5. Built high number of relevant and high authority domain links that is reflected in mozRank value that is fourth best among competitors
  6. Unfortunately the Client didn't have time to update yeras old pages with relevant textual content and since those pages contain only some images, they will not deliver traffic

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