Web Presence Optimization References: Hungarian Psychologist

Client: Ms. Andrea Bencsik, HR Consultant & Psychologist with online practice

Websites: http://www.bencsikandrea.hu and http://onlinepszichologus.com

Ms. Andrea Bencsik has been working as a qualified psychologist since 1989, and been a private practitioner since 1997.
Between 1992 and 1997 she had been working as a Human Resource Manager for General Electric Lighting in Budapest and been a Human Resource Advisor since 1997 for several companies including different multinational companies ie. Ericsson, GlaxoSmithKline, Citibank, Syngenta, Metro Holding. She was the first in Hungary who started online therapy via Skype for Hungarian citizens living and working abroad.

 

Challenge

It requires a lot of trust to choose a therapist if you realized that you need professional psychical advice and support. Our client was convinced that people choose their therapist based on personal recommendations only and patients will not turn to her via online search.

 


Goal

In order to prove that people DO search for and seek psychical advice and support online we developed her personal website in 2009 and another one to promote online therapy in 2010.


Strategy

For both sites we used all of the standard SEO techniques such as comprehensive competitive analysis, keyword research, rank tracking, link building, and continuous on-page optimization. Created various social media accounts that helped to build awareness and backlinks and also to increase and maintain high ranking. Also set up a blog to support the online therapy concept.


SEO Results

  1. Success! Two weeks after the launch of the personal website patients started to flow in and these two websites have been keeping our client a busy and a very satisfied professional since 2009. Today all of her personal patients and corporate clients come via online search.
  2. None of the Penguin or Panda updates (code name for the Google algorithm changes) had a significant effect or drop in organic search traffic thanks to our continuous optimization and frequent content and coding updates for the onlinepszichologus.com site
  3. Competition is constantly growing in this segment both for private patients and corporate clients, but due to our frequent audits and constant optimization over the years high rankings and visibility is maintained for onlinepszichologus.com with a slight drop for bencsikandrea.hu site
  4. High rankings, mostle 1st page SERP and increased traffic
  5. After several months of hard work in optimization regained Top Ranking for one of the most important target key pharse of "psychologist Budapest" in Google

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